If you are addicted to Project Runway, if you devour the fall fashion issue
of Vogue, if you have an account with Bag, Borrow or Steal (a website where a
monthly fee allows you to "borrow" designer handbags and jewelry), if you and
your friends have arguments over the efficaciousness of skinny jeans (or
boyfriend jeans, or low cut jeans, ...), or if you simply love fashion and all
that goes along with it, it may be time to look into booking a fashion/shopping
tour.
What is a fashion or shopping tour, you ask? A fashion/shopping tour is a
planned tour through the fashion districts, shopping districts, fashion museums,
and other fashion-oriented hot spots that a region has to offer. If you can
think of a major city, it is certain to have a fashion culture, and a fashion
tour will give you an up close and personal look at a city's fashion culture.
The culture changes quickly, and whatever is popular in these cities is soon
reflected in retail stores and outlets everywhere. Fashion tours aren't just for
the shopper, however. They are also a great educational opportunity for students
studying art design and other aspects of the creative world, such as
cosmetology. If you're a student, a fashion tour can open up your eyes to the
variety of jobs available in the industry and even possibly introduce you to
contacts for future jobs.
Want more? Read on!
While most cities have some sort of fashion district, there are certain
cities known as the fashion capitals of the world.
Florence & Milan - These two cities are world renowned
for their influence on fashion, and tourists often combine visits to the two
places into one trip. In Florence, you can visit one of the many museums that
showcase fashion and textiles, such as the Salvatore Ferragamo Museum. This
museum houses a collection that showcases the designer's contributions to
fashion worldwide. Visits to the POLIMODA International Institute of Fashion
Design & Marketing, the Italian Academy and various designers' studios are
all on the must-visit list in this fabulous city. And no fashion expedition to
Florence would be complete without visiting the marvelous shopping districts.
The designer fashion outlets are not to be missed: Prada, Valentino, Armani,
Yves Saint Laurent and many other designers have outlets for their top fashions
where travelers can see the latest styles before they are distributed worldwide.
In Milan, you'll find many similar museums and designer studios. Also, the
Via Montenapoleone is one of the most famous fashion shopping streets in the
world for luxury designer outlets. In addition to touring the top fashion
districts, you will also experience the amazing restaurants of the region. In
Italy where the love of food is so immersed in the culture, it is difficult to
separate the fashion and cuisine industries.
Paris - The City of Lights is also the city of high fashion.
Channel, Christian Dior, Stella McCartney, Louis Vuitton and many other famous
designers are all at the heart of Paris fashion. Many fashion tours available in
Paris. Tours geared strictly for serious shoppers can take you to designer
studios and private fashion shows.
Shoppers who don't have impressive buying power still have plenty of other
options. A tour of the many museums dedicated to Paris's fashion culture could
keep a fashionista busy for days. Three centuries of fashion can be viewed at
the Musee Galliera - Musee De La Mode De La Ville de Paris. Approximately 90,000
items of clothing and other pieces represent fashions from the eighteenth
century though modern day. Other museums include Fondation Pierre Berge - Yves
Saint Laurent and the Toile de Jouy.
Of course, fashion houses, designer's studios, and seasonal fashion shows are
also reasons to take a tour of Paris. The fashion culture is so large and varied
in Paris that it almost seems best to take a guided tour to make sure that you
don't miss anything. However, a well researched, self directed tour is certainly
an option.
New York City - In the United States, the Big Apple is the
fashion capital. In addition to touring the garment and textile district,
fashion houses, designer's studios, and shops, you can walk the Fashion Walk of
Fame on the East Side of Seventh Avenue, (known locally as Fashion Avenue)
between 41st and 35th Street. The Walk of Fame honors America's top fashion
designers. There are museums such as the Metropolitan Museum of Art Costume
Institute and the Fashion Institute of Technology Museum to visit as well. The
hottest NYC shopping areas? The Garment District, Soho, the lower East Side,
Fifth Avenue, and Chelsea. Brooklyn is also an emerging fashion hotspot, easily
accessible from the city.
Los Angeles - Over on the other side of the country, you can
get yourself lost in fashion heaven in L.A.'s Fashion District, a downtown
neighborhood that spans more than ninety city blocks and is home to over six
hundred stores. Much of the neighborhood is dedicated to wholesale shopping. The
Intersection at 9th and Los Angeles Streets is the location of four designer
showrooms (New Mart, Gerry Building, Cooper Design Space and California Market
Center) where shoppers can pick up wholesale items which won't be in the L.A.
retail stores for at least another season or two. You can also pick up fabrics
for making your own fashions from the Fashion District's textiles area located
between Maple Avenue and San Julian Street from 8th Street to Olympic Boulevard.
For those L.A. fashion tourists who are interested in serious bargain
shopping, the district's Santee Alley open-air market place is a thriving area.
This bazaar-style negotiation shopping offers a whole new experience. Of course,
high-end shoppers can make their way out of the Fashion District and over to
Beverly Hills to enjoy the famous boutiques of Rodeo Drive and possibly spot a
movie star.
All of these top fashion tour destinations have times of year when the
industry is more bustling than usual. Particularly in the fall when the new
fashion lines are being unveiled and the high retail season is near, there are
fashion shows, exhibits and other special events. If you want a real insider's
look at the fashion industry, planning a tour during fall fashion week may be a
good idea. However, it will probably be pricier than if you plan a tour at
another time during the year, and tickets to events are often hard to come
by.
The holiday shopping season is a mixed blessing event for shopper and
retailer alike. The stores are filled with inventory and selection is excellent.
However, stores are also crowded, accommodations are in peak demand, and prices
at their highest. Work with your travel consultant, and your accountant, to
figure out the best dates for your fashion pilgrimage.
Keep in mind that a fashion tour does not need to happen in one of the
world's major cities. Many regions in the United States have popular fashion
areas: try a long weekend visiting vintage and upscale boutiques in cities like
Las Vegas, San Francisco, Honolulu, Miami, Dallas, and Atlanta. This type of
fashion tour might quench your thirst for a fashion fix and make a more
reasonable dent in your pocketbook.
You can choose to either independently book your fashion tour where you have
the freedom to visit only the places that interest you and the freedom to spend
as much time as you want at each place, or you can choose to book a guided
fashion or shopping tour with a set itinerary. There are advantages to both
options, and your choice will depend, very simply, on what you want to do.
By booking independently and with the help of a travel consultant, you can
create your own itinerary and visit the areas of the shopping or fashion
districts that really interest you. For instance, you may be much more
interested in the shopping end of a fashion tour than in a behind the scenes
look at a designer's warehouse or museums. If you create your own itinerary, you
can make your tour heavy on the shopping - and still see most of the sites you'd
fins on a guided tour.
Personal preference may also prompt you to design your own tour schedule. You
may choose to stay away from fashion houses or designers who use fur or leather
in their fashions, for example, which may not be as easy to do if you are
working with a tour operator. If you choose to design your own itinerary, you
will have to spend time researching the fashion districts. You want to make sure
you don't miss out on any important experiences.
Fashion and shopping tours are increasingly popular in the specialty tour
industry. Presently, the majority of tour companies offer tours in the most high
profile fashion cities, but the demand for fashion tours is pushing into new
destinations. In the US, cities such as Atlanta, Chicago, Philadelphia, San
Francisco, Boston and Dallas all have bustling fashion districts and those who
produce fashion tours will be adding them to their roster of must-see fashion
spots. The options in Europe are increasing as well. If you want to visit a city
that doesn't have a professional guided fashion tour, there may be one soon! Of
course, you and your travel consultant can always create your own personal
fashion or shopping tour - it's easier than you might think.
Most tour operators offer tours ranging from high-end shopping to outlet
malls. Some specialize in boutiques, and some in the larger department and
ready-to-wear stores. And many will customize a trip just for you and your
companions. It may seem like you could easily take care of shopping on your own,
but having someone else who knows where to go also take care of the
accommodation and transportation logistics can really free you up to relax and
have a blast.
By choosing a guided tour with a set itinerary, the research will already be
done for you. A good pre-planned tour will make sure that you hit all of the
important stops in the fashion district. In addition, traveling with the guided
tour may give you access to areas of the district which you wouldn't have if you
chose to travel independently. You may not have access to tickets to a sold out
fashion show that the guided tour has, for example. As another example, a behind
the scenes look at a designer's studio included in a guided tour may be
unavailable to the general public.
A good shopping or fashion tour operator offers the secret addresses of
showrooms and shops not found in the guidebooks, plus local shopping tips only a
native will possess. If traveling out of the country, most tour operators will
offer bilingual guides that do not work on commission and are therefore capable
of providing objective, unbiased advice. Best of all, a good tour operator will
help you make the most of your time away from home. Your time at your
destination will be well organized and efficient. Additionally, some of the
activities and shopping opportunities available on a guided tour may be
discounted for clients. If you are looking for very particular items, make sure
to pass your request on to your travel consultant very early in the booking
process.
Finally, a good shopping/fashion tour operator will be able to arrange a
variety of special touches such as limo or car service, spa services, special
meals at hard to arrange dining establishments and even meetings with some
designers.
Whether booking with a tour operator or independently, your travel consultant
often will be able to track down attractive accommodation and flight options
packaged at a discount. Booking early is important if you book during the
holiday season when shopping is at its peak in most cities.
If you are creating an independent tour, much preparation will be necessary,
less so if you are booking with a tour operator. With a copy of your itinerary
in hand, you may want to do a little research on what you'll be seeing so that
you can make the most of your tour. While on your tour, you are bound to hear
the names of many designers, fashion houses, high-end stores and the like and
you'll want to know ahead of time who these people are. For example, if you're
taking a tour in New York City, you may know who Calvin Klein is, but what about
Cynthia Steffe or Brian Reyes? If their names were mentioned, wouldn't it be
good to know a little about them? Knowing the newest names in haute couture or
the latest bridge designers will provide you with interesting insights into the
very latest fashions and trends.
In addition to studying shopping and designer basics, there are a few general
tips to keep in mind for shopping in an unfamiliar location. First of all, know
what types of fashions are best bought in a location. For example, some
locations are great for the trendiest new shoes, while others offer the best
deals on handbags or leather goods. Once you know what items to look for, you
should plan to focus your shopping on those items. Other than staying focused,
one of the most important shopping skills is patience. It is easy to want to buy
everything you see as soon as you see it, but you should take the time to find
the right items for you at the right price. Do you need it? Do you love it? Do
you really love it? Would you buy it even if it wasn't on sale? Can you return
it later if you need to? These are all good questions to ask, because - after
all, you don't want to run out of money or luggage space on day one of your
fashion tour. Also, be sure to give some consideration to the etiquette of
bargaining; some cities practically expect negotiation while others would be
highly offended.
If you are visiting a non-English speaking country, learning a few choice
phrases is always a good idea. If you have booked a tour with a guide, you may
have an English speaking guide at your disposal to ease any translation worries,
but English is widely spoken in most fashion destinations.
Pack wisely. You may be touring the culture that lives for the five inch
heel, but this is travel we are talking about, and you'll be doing plenty of
walking. Comfortable shoes and clothing is a must. Of course, you'll want to
look your best, so start by considering ballet flats. You should also pack an
empty bag (or two). After all, you will be touring shopping districts and
chances are that in those districts, you'll be doing shopping. You'll need a way
to take your new fashion treasures home with you. Ask your travel consultant if
you'll need to budget extra for luggage charges, if you are traveling by
plane.
Whether you are a serious student of fashion, a passionate fan of the
industry, or simply a serious shopper, you should definitely consider a fashion
tour for your next vacation. On your tour, you can gain an education, an
appreciation for the fashion culture in an inevitably exciting city, a unique
experience, and possibly even a closet full of fantastic new clothes and
accessories!